1
Analysis and current state
You enter your domain, brand, industry and any competitors. The system crawls your core pages and analyzes structural signals that AI systems use to understand and cite content.
This includes structured data according to Schema.org, content structure and hierarchy, entity structure and technical prerequisites.
The analysis is deterministic and rule-based. No AI guesswork.
2
Gap detection
The system identifies search queries where you should be visible but are not. Each gap is classified as:
- Missing content
- Weak structure
- Authority gap
- Model behavior (differences between AI engines)
Gaps that can be addressed are prioritized based on actual impact.
3
Schema Fixes
For identified issues, the system generates ready-to-use Schema.org fixes that can be implemented directly on the website.
- FAQPage, Organization, WebSite, Breadcrumb
- llms.txt and ai.txt for AI crawlers
Everything is deterministic and based on your actual data. No AI-generated suggestions.
4
Dashboard and AEO work
Everything is collected in a dashboard where you can see the status of all factors, add keywords for monitoring, implement actions and follow how your mentions develop over time.
The platform is built for continuous work, not one-time analysis.
E
Elmer, your AEO guide
Elmer is a built-in guide that helps you understand the analysis and prioritize the right actions. He explains why something is missing, helps you interpret content gaps and answers questions about where to start.
Elmer always bases his guidance on your actual data and the analysis the system has already performed.
5
Tracking over time
After implementing changes, you follow how AI mentions, citations and sources change over time. This makes it possible to see long-term patterns, not just individual changes.