Common questions about AEO

SEO optimises for search engines like Google where users click links. AEO optimises for AI search engines (ChatGPT, Perplexity, Gemini) that cite answers directly. AEO requires structured data and concise answers whilst SEO focuses on keywords and backlinks. Both are essential for modern online visibility.

AEO optimizes for direct answers in Google AI Overviews, ChatGPT Atlas and voice assistants (voicesearch) through FAQ and Schema.org. GEO optimizes for citations in ChatGPT, Perplexity and Gemini through authoritative content. AEO is the foundation, GEO builds upon it. Together they provide maximum AI visibility.

Deep dive:

In practice: AEO is about becoming "the direct answer" when someone asks an AI assistant. GEO is about being cited when AI builds more complex reasoning. They don't compete – they provide dual opportunities for visibility. Read more about AEO and GEO →

AI citations typically take 1-3 months from publishing, but some clients see results within 1-4 weeks depending on industry, competition and content optimization. We send first report after publishing (typically within 1–7 days with subscription), followed by monthly improvement cycles. AEO generally delivers faster results than traditional SEO.

Absolutely. AI search engines are particularly effective for B2B as they prioritise expert content and structured answers. B2B questions like 'best CRM for small business' or 'how to choose a supplier' often get AI responses with citations from authoritative sources. Many B2B buyers use ChatGPT and Perplexity for research before contacting sales.

Absolutely. AI search engines are used by citizens to find government information such as 'how do I apply for planning permission' or 'what benefits can I get'. With AEO, you structure your FAQs so ChatGPT, Google and Perplexity can cite you directly. This reduces misinformed citizens and relieves pressure on customer service.

Yes, you control completely what gets published. AEO simply means structuring publicly available information (FAQs, guidance) so AI search engines understand it better. No sensitive data leaves your control. We help you publish public content you already have – just in an AI-readable format.

Measure the number of citizens who get correct answers from AI instead of contacting you. When citizens find accurate information directly in ChatGPT, Google or Perplexity, you save several hours per week on fewer phone calls and protracted cases. AEO gives citizens faster answers whilst your organisation gains freed-up time for more complex matters.

No, it's optional. We can publish AEO content on our static platform which is then linked from your site. No CMS integration or technical changes required. If you want schema markup directly on your site, we help with implementation. Read more about our AEO Engine to see how publishing works.

Schema.org is structured data that makes content machine-readable. AI search engines use this data to understand context and citability. We implement FAQ schema, HowTo schema and Product schema depending on your content and goals. Test your own site with our AEO generator to see what structure is missing.

We ask relevant industry questions to ChatGPT, Perplexity and Gemini weekly. When your company is cited, we document with screenshots and save chat logs. The monthly report shows number of citations, which questions triggered them and exact wording. This gives you insight into which questions generate the most visibility and helps us optimize your AEO strategy.

All packages have an initial commitment period (3-12 months depending on package) to ensure sufficient time to build AI visibility and measure results. After the commitment period, the agreement runs monthly with 30 days' notice. Content you've paid for remains published on our platform after termination if you wish.