More and more people ask their questions directly to ChatGPT, Bing Copilot, Perplexity AI and Google Gemini – not to a search engine.
That's why businesses need to start thinking differently: not about how to rank, but how to get cited.
AEO (Answer Engine Optimization) is about making your content so comprehensible, credible and structured that AI models use your text when they provide answers to users.
SEO (Search Engine Optimization) focuses on getting clicks.
AEO (Answer Engine Optimization) focuses on becoming the answer.
When someone asks: "Which accounting software suits small businesses in Sweden?"
…ChatGPT, Perplexity or Bing Copilot won't show ten links.
They'll give an answer — and cite the source.
The goal of AEO is to make your business that source.
Clear language
AI models need to understand the context. We write short, concrete answers that directly address actual questions.
Structured data
We embed the code (FAQPage, WebPage, Organization, Article) so AI can read your content mechanically.
Authority and transparency
Every page has publication date, author and source – providing credibility for both people and machines.
We analyze your website the way AI does:
Then we optimize step by step:
| Step | Action | Effect |
|---|---|---|
| 1 | Identify 5–10 common customer questions | Build FAQ and AEO structure |
| 2 | Create clear answers + metadata | Make content citable |
| 3 | Add schema code in JSON-LD | AI understands what the page is about |
| 4 | Improve headings & link structure | Increase indexing & authority |
| 5 | Implement E-E-A-T signals | Build credibility over time |
After AEO optimization, your page can:
The effect: more people find you even without searching.
✅ With AEO optimization:
"According to the Swedish Accounting Act, companies must keep receipts for seven years."
With FAQ schema and clear structure, AI engines (like Perplexity AI and Copilot) can retrieve exactly this answer directly from your page.
❌ Without AEO:
The text would be hidden in a long article.
With AEO it becomes visible, citable and linked.
AEO is built on public guidelines from:
These standards are used by modern AI engines to identify reliable sources.
AuthorAmir Chamsine
Founder of Kreatum AI and creator of AEOmotor.se
Focus: AI visibility, language optimization and structured data for businesses.
Last updated: October 9, 2025
No. On the contrary – smaller companies can win quickly because they can update their pages without bureaucracy. AI rewards clear, active websites. Small and medium-sized businesses often have better opportunities to implement AEO optimizations quickly and efficiently.
No. 80% of the work is about structure and metadata, not replacing text. We add schema code (JSON-LD), optimize existing headings and create FAQ sections. Existing content can often be kept with minor adjustments for clarity.
You can track citations and AI references through tools like Perplexity Search Insights, Bing Webmaster Tools and Plausible Analytics. We help you set up measurement and tracking so you can see concrete results in the form of AI citations and increased traffic from AI-generated sources.
Your existing CMS or HTML tools work perfectly. You need access to templates or components to inject JSON-LD schema code. We validate the implementation using Google Rich Results Test and Bing Webmaster Tools to ensure AI engines can read the structure correctly.
Do a quarterly check of schema data to ensure it's up to date. Monitor AI results monthly via Perplexity and Bing Copilot to see where you're being cited. Always update after new products, services or regulatory changes that affect your business.
AEO is the next evolution after SEO.
It's no longer about attracting clicks – but about building understanding.
With Kreatum AEOmotor, your business gets:
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